BRAND SPOTLIGHT: PATAGONIA – SETTING THE EXAMPLE FOR THE OUTDOOR INDUSTRY
In a world where our leaders appear to be getting progressively more unconscientious, it is a source of great comfort to know that not all our planet’s major players are cut from the same cloth. In the high echelons of the planet’s multinationals and positions of power, thankfully, there remain a few moral and ethical exemplars to whom we can still look up to for both inspiration and hope.